Selection of microcourses enhance the key sales competencies

Microlearning’s power comes from the shorter duration combined with a sharp focus to meet a specific learning outcome.

Based on research findings and our expert’s vast experience, we have identified the key areas of sales competencies and developed an approach that can help you effectively hone your sales skills in bite-sized portions.

Our short online courses can easily be woven into busy professionals’ weekly schedules and are designed to help you learn the core idea of a given subject. Furthermore, you get valuable tools and tips on how to apply the lessons learned to everyday work, which both enhances learning and improves retention.

Hone your sales skills with bespoke micro­courses

30 skills in 5 key competence areas

Our microcourses cover 30 different skills, divided into five broader competence areas. Microcourses are self-paced and consist of brief videos, articles, tools and templates, and interactive tasks.
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SALES MICROLEARNING

Dig deeper into the first competence area of Sales microcourses: Customer understanding

Customer understanding skills help salespeople become trusted advisors who can guide customers toward solutions that genuinely meet their needs, leading to more successful and mutually beneficial outcomes.

Customer understanding

Unlock sales success: Master Customer Understanding with our microcourses!

Our exclusive collection of six dynamic microcourses is here to transform your customer understanding skills. Dive into a world of personalized communication, trust-building techniques, and expert insights that will take your sales approach to the next level

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Customer profile mapping

This microcourse will give you tips on how to take the first and perhaps most important step in the proactive sales process: mapping the target customers.

Part 1

Choosing customer profiles

Gain insights into target customer selection, which requires a well-done customer profiling of the target market.

PART 2

Sales story creation

Learn how to write an effective sales story, that pulls together all the information and understanding about the customer.

PART 3

Making use of buyer personas

Learn how to use buyer personas to boost sales performance.

PART 4

Managing customer expectations

Customer expectation management obliges the salesperson to look at their own sales process through the eyes of the buyer.

PART 5

Understanding the buying process

Understanding the customer buying process is essential to target your message to the right people at the right time.

PART 6
BONUS MATERIALS
All this and more included in your membership
Tools & templates

Find downloadable tools and templates for all your skills development needs – from facilitation templates to customer relationship management. All are free with membership!

Webinars & podcasts

Members have access to informative webinars to help them incorporate best practices into your sales development program. Learn from top experts and knowledgeable practitioners. Hear the latest trends and information on a wide range of topics.

Community

With our members' community, you can grow your professional network, get practical advice or benchmark your knowledge with peers. Find people who share your challenges or circumstances and stay up to date - join now!