What you'll learn

The second course of the Sales Steps series takes you through to analyze the client's challenges and what is needed to create a winning proposal for your client. The course is ideal for anyone wanting to understand what is needed to progress in the sales process. It is especially targeted for those looking for new sources of sales energy and tools to speed up the client dialogue in sales.

  • To analyse the client’s challenges

  • How to create a winning proposal

  • To evaluate internal and external resources for implementing the solution

THE COURSE SYLLABUS

Learning by doing

This course is buit with case examples and tasks put into practice.
You benefit the most when you select a real-world sales case of your own, and reflect and apply the acquired insights and learnings directly to it.

Learning contents

Sales Step 2: Uncover client needs and expectations

An integral part of the course is a downloadable workbook , that is designed to help you structure your process and capture your thoughts. It might also be a good idea to share your insights with your sales team and supervisor.
Timing: This online course consists of three modules and takes approximately 1 hour to complete.
Certificate: Completion Certificate when you complete the course.

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What is the client's pain?

How to address the client's challenges and bottlenecks in order to start formulating a winning proposal.  
Evaluate who the challenges affect and how.
Evaluate the consequences for the client for not solving their problems.

Module 1

How to cure the pain?

How to turn the client's pain into values and messages that are needed to create a winning proposal. 
Creating a value-based proposal.
Evaluating the resources and schedule for implementing the solution.

Module 2

What solution could we provide?

How to look for references and experiences from similar cases.
How to evaluate the capabilities for implementing the solution.
How to evaluate the financial scope for implementing the solution.

Module 3
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Bundle deal for Sales Steps trainings

The Sales Steps is a set of four storified and engaging training modules that have been created by sales experts.

You may now purhase them all with a good discount!

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